A ₹12 lakh wedding booking is not automatically a good business decision. If it displaces 40 room-nights of transient corporate business at a higher net RevPAR, if it requires F&B subsidies to close, or if it generates service complaints that affect your review scores for the following month, the net contribution may be negative.
The discipline for events is contribution accounting: what revenue does this event generate, what costs does it attract (food, labour, setup, additional housekeeping), and what transient business does it displace? A hotel that runs that calculation consistently makes better event decisions than one that runs on invoice size.
The Indian wedding market is large and growing. The discipline is to participate in it profitably, not simply to participate in it.
A property that treats every event as incremental revenue — without tracking displacement or calculating true contribution — will find its transient base eroded, its regular guests frustrated, and its margins unchanged despite a full calendar.